Free tips · Stage craft · Tip 17 of 19
The operative word
The simplest way to make any sentence land? Pick one word.
Video: Tip 17: The operative word, 60 to 90 secondsAdd the YouTube ID to show it
The fix
In every sentence choose the single most important word and give it the weight: a pause before it, a lift, or slowing down on it. One word, not every word.
Drill · under two minutes
Underline one word in each of the first three sentences of your next update. Read them with exaggerated stress, then dial it back to natural.
- Operative word
- The word in a line that carries its meaning or intention, given the emphasis. Also called the keyword.
Further learning
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References
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