Free tips · Structure and presence · Tip 7 of 19
Say the point first
You're presenting in the wrong order.
Video: Tip 7: Say the point first, 60 to 90 secondsAdd the YouTube ID to show it
The fix
Engineers build up to the conclusion. Decision-makers want it first: recommendation, then three reasons.
Drill · under two minutes
Rewrite the first line of your next email as the decision you want.
- Bottom line up front
- Opening with the conclusion or request, then giving the support. Common in military and executive writing.
Further learning
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