Free tips · Structure and presence · Tip 9 of 19
Explain it to a non-engineer
The council doesn't care about the torque rating.
Video: Tip 9: Explain it to a non-engineer, 60 to 90 secondsAdd the YouTube ID to show it
The fix
Swap jargon for consequences: cost, time and risk.
Drill · under two minutes
Pick one technical issue and say in one sentence what it costs if it's ignored. That's your opening line.
- Consequence framing
- Describing a technical issue by its effect on what the audience cares about (money, time, safety, reputation) rather than by its mechanism.
Further learning
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